Since the start of Local Business Services we have supported companies from outside our territory and found out it is not so easy for them to find local partners which could help them selling their products and services local. The reason behind this is that most companies who want to partner with partners outside their territory first search in their existing network for a trusted partner with local presence and knowledge of the local market.
Selling today is complex and products and services go through multiple channels from a supplier to customers. And what works in one country does not have to work in another country. The Channeliser IT Partnership Survey 2017 shows that respondents are looking to grow their partner networks quickly and even 60% of the responded within the next 6 months. A big challenge for IT companies how new partners are identified, engaged and managed. Although both the vendor and reseller communities still prefer to use their own business networks to find new partners, this limits the ability to move quickly into completely new markets and geographies. Having a trusted local partner with knowledge of the local market can help speeding up this market engagement.
Local Business Services helps IT companies selling their products and services by setting up sales channels outside their current territory and can be your trusted local business partner having knowledge of the local market and helping you setting up a local partner network and managing your Go To Market investment. We combine experience and knowledge around our IT local market with a track record on Market research, Go To Market Investment Management and Channel Management.
- Investigating the potential of products and services in a local market
- Actively engaging potential local partners
- Setup an integrated local channel management strategy and structure
- Manage your Go To Market investment in this local market
Local Business Services (LBS) has deep knowledge of the IT market and we are actively engaging IT companies.
When we spot a potential market opportunity for you collaborating together with local IT companies selling your products and services, setting up new sales channels and enlarging your business we will approach you. As source of information we use available online platforms where IT companies offer their products and services or are looking for sales partners.
Of course you can also directly contact us if you want us to investigate the local potential of the European and Dutch market for you products and services.
The objective of Channel Management is to optimize the mix of sales channels through which companies can sell their products and services to consumers. IT Companies should constantly ask themselves the question: “Am I selling through the right channels?” By setting up a Channel Management function aligned with their Business and Marketing strategy companies can improve their business.
Local Business Services can support you setting up your Channel Management function and enable you to improve your market share.
Setting up a local channels outside your current territory must be seen and an investment. We can help you managing the risk by managing the process of managing your investment in a structured way. We take care your investment starts with a proper Business Cases and managed this as part of your portfolio, report on the sales pipeline progress and realizing the expected cost and benefits as defined in the Business Case.
Local Business Services can help you setting up a uniform investment proces and manage your investments as a portfolio optimising your ROI.
Local Business Services was founded in 2016 by Gerard Geerlings MSc who has 30+ years experience in IT working mostly in Sales & Marketing environments as Project Manager, Programme Manager, Investment Manager, Sales Manager and Lecturer Business Information Management.
Local Business Services B.V.
Mobile: ++31 (0) 6 53 888 204 E-mail: firstname.lastname@example.org